Search Engine Optimisation (SEO) for a published article

Search Engine Optimisation (SEO) for a published article

Open Medscience aims to have visible article content in the search results of Google and other engines

All articles published in the Journal of Diagnostic Imaging in Therapy on the Open Medscience platform will undergo search engine optimisation (SEO) prior to publication in a routine effort to make them more search engine friendly, with a focus on Google search. The software SEO PowerSuite is used to identify appropriate keywords related to the article topic to carry out page optimisation. This article optimisation process involves title, headings, subheadings, introductory sentence and anchor text including title tags and meta descriptions. SEO optimisation aims to use keywords throughout the article to enable search engine crawlers to more relevantly index content. Open Medscience do not engage in keyword stuffing and only select article keywords that are strategically placed within the article itself. All images are optimised and include an alternate text field with a brief, keyword rich description of the image. All article references are linked to sources using CrossRef metadata and engage in quality links to increase the rank in search engine results pages. Furthermore, social media is utilised to broaden the reach of the published article. Open Medscience mainly promotes articles using Twitter, Google+ and LinkedIn through the Social Media Management Software BuzzBundle.  Article optimisation is carried out to increase its Search Engine Ranking Position (SERP) and generate increased web traffic with the aim to increase the citation index of the published article. To monitor the article progress within the search engine, a detailed report will be emailed to the lead author approximately one month from the publication date.

Before article submission you can enhance your article’s search engine optimisation using the following recommendations:

  • Article Title: Create a concise SEO title and place up to 2 keywords to reflect the article title. The keywords are best to be within the first 65 characters of the article title.
  • Keywords: Include keyword ‘phrases’ in the article title (1-2), abstract (2-3) and body content including subheadings (5-8).
  • Abstract: Insert Place keyword phrases in the first two sentences of the Repeat the keywords 3-6 times throughout the abstract.
  • Link Building: Link the article across your social media platform. The more inbound links to the article will create more search engine interest and make your content more visible to Google and other search engines.

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